FedEx SEO Audit: The Best Performer In The Transport Industry

Our SEO analysis of the website of US transport and logistics company FedEx targets a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach. This provides a good proxy for the performance of fedex.com, which is by far one of the best websites we have found in… Read More

UPS SEO Audit: It Could Be Worse, It Doesn’t Look Great

We have investigated the performance of US transport and logistics company UPS, which is finding it more difficult to deliver value to its shareholders. Our analysis will be published by The Loadstar later today. Elsewhere, our SEO analysis shows some critical areas concerning the company’s online strategy. We have targeted a limited… Read More

K Line SEO Audit — How About A Domain Consolidation Analysis?

We have investigated the prospects of Japan’s K Line this week for the loadstar.co.uk, and our findings will be released on 13 October. As usual, we have also performed a SEO audit of its Japanese website, kline.co.jp — well, the outcome was not great, really. Our comprehensive SEO analysis doesn’t include actionable leads at this… Read More

Dunnhumby SEO Audit: Mobile Speed Is An Issue

“Portfolio reshaping concluded; dunnhumby retained; firm focus on generating cash from retained assets,” Tesco said today in its interim results. Its financial performance is summed up here. In short, half-year results didn’t surprise investors, but the news about Dunnhumby was unexpected because the unit had been long considered a divestment candidate. Given that Tesco… Read More

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