We covered the IPO of Hapag-Lloyd for theloadstar.co.uk this week — you can find our coverage here. We have also performed a SEO audit of its website, Hapag-Lloyd.com, so here we present our comprehensive analysis, which doesn’t include actionable leads at this stage.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- Hapag-Lloyd’s website didn’t manage to pass the basic Google mobile-friendly test.
- Speed metrics indicate there are ways to improve its performance on Mobile and Desktop.
- Basic SEO guidelines both for technical and on-page optimisation have not been implemented.
