“Portfolio reshaping concluded; dunnhumby retained; firm focus on generating cash from retained assets,” Tesco said today in its interim results.
Its financial performance is summed up here. In short, half-year results didn’t surprise investors, but the news about Dunnhumby was unexpected because the unit had been long considered a divestment candidate. Given that Tesco retains its data-analytics business, we ran a SEO audit of dunnhumby.com in order to determine whether any serious issues with its technical set-up could harm its performance on the web.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- The website has a decent technical set-up, based on most metrics.
- Speed metrics are well below average, especially for mobile (29/100).
- On-page optimisation is required, particularly in areas where duplication issues have been detected.
