Dunnhumby SEO Audit: Mobile Speed Is An Issue

Portfolio reshaping concluded; dunnhumby retained; firm focus on generating cash from retained assets,” Tesco said today in its interim results.

Its financial performance is summed up here. In short, half-year results didn’t surprise investors, but the news about Dunnhumby was unexpected because the unit had been long considered a divestment candidate. Given that Tesco retains its data-analytics business, we ran a SEO audit of dunnhumby.com in order to determine whether any serious issues with its technical set-up could harm its performance on the web.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.

dunnhumby summary

Key Findings

  • The website has a decent technical set-up, based on most metrics.
  • Speed metrics are well below average, especially for mobile (29/100).
  • On-page optimisation is required, particularly in areas where duplication issues have been detected.

The full audit package (“Dunnhumby Audit”) can be downloaded at the link below.

Please Download Our File Here:

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