Our previous post touched upon a few basic topics for beginners in the crawling arena, but here it gets a bit more serious. So, let’s get going with spider configuration. Here we present some useful configuration tips for Screaming Frog. It should facilitate the entire crawling process for those who do not not know… Read More
Crawling tools such as Screaming Frog and Xenu can be problematic at times. They should render your work easier and faster, but in reality you really have to be focussed to achieve the results that you are looking for. This is important because the crawling goes to the heart of the entire… Read More
Google Analytics and Google AdWords data don’t match? Well, if you are in trouble, you should consider a few actions that are less obvious than they may seem. Barring some factors that are outside your jurisdiction — such as the user’s browser preferences, server latency and invalid clicks management, among others — most of… Read More
“Cyber criminals are planting chips in electric irons and kettles to launch spam attacks, reports in Russia suggest,” the BBC reported a couple of years ago. “Hidden devices are mostly being used to spread viruses, by connecting to any computer within a 200m radius which were using unprotected Wi-Fi networks,”… Read More
If you have little understanding of the basics in the Information Technology (IT) field, you are not going to have much fun with one of Google’s features — namely, its Structured Data Testing Tool (SDT). One specific issue has become apparent In our tutorial sessions: trainees do not digest overcomplicated… Read More
SEO monkeys like me often have to deal with clients who are puzzled about the differences between bounce rate and exit rate. Confusion reigns. Bounce Rate According to its standard definition, the bounce rate is “the percentage of single-page sessions (i.e. sessions in which the person left your site from the… Read More
In the wake of one of my latest discussions with clients, the importance of Google Webmaster Tools — or GWT, as it was known until recently — came back with a vengeance. My take? Some clients could do with a cold shower at the end of the hottest week of the year.… Read More
Google Analytics has rivals, but quite often it turns out to be the preferred choice for a multitude of players in the broader marketing industry. But is it reliable, and should you trust it? Privacy Before debating some small tweaks that could improve the performance of your Google Analytics if you… Read More
Welcome to the spam world: a new day, a new challenge. There are ways to improve your living standards in the digital space, but you must be familiar with some basic engineering tools that are essential in SEO campaigns. Spam Bots Spam bots/crawlers scrape content and email addresses — this is… Read More
As a matter of fact, SEO is an important tool that brings success to broader marketing strategies. There are other ways to promote a brand online, such as PPC, Display, Affiliate and so forth — but a 360 degrees approach is essential to craft tailored solutions for the clients. We always… Read More