The damage from the “right to be forgotten” (RTBF) saga will be contained, I reckon, yet it testified to the hurdle that Google must face on this side of the Atlantic with regard to privacy-related matters. It’s essentially a waste of time Google could do without, given that websites appearing on… Read More
PPC + SEO: A Match Made In Heaven?
The recurring question is: should I use PPC or SEO to gain visibility on the web? The obvious answer is that you need to deploy both PPC and SEO strategies to achieve that goal — and even more so these days. Google Eye Tracking Comparison 2014 vs 2005 At the end of last… Read More
It’s Not Only A Problem With Email Marketing, Stupid!
It usually works this way: you fall in love with a website, and you are eager to monitor the content as soon as it is published. Then, of course, you subscribe to a daily or weekly newsletter because what you have in front of you is really cool — only to… Read More
How Google’s Buy Buttons Will Change Digital Strategies
I told you yesterday why Google’s buy buttons will likely be introduced sooner rather than later, and how they could impact paid search metrics such as CPC. Equally important, these new features will likely affect broader digital strategies of most of our clients — as such, a hybrid digital strategy, one based… Read More
As CPC Drops, Are Google’s Buy Buttons The Solution?
Have you been caught by surprise? Google‘s buy buttons have been under the spotlight ever since The Wall Street Journal reported that Google would soon include buy buttons onto its mobile shopping ads. If WSJ is right, then: Google will have access to such data such as customer preferences that can be used to… Read More
Spam Bots Flourish, So What?
Welcome to the spam world: a new day, a new challenge. There are ways to improve your living standards in the digital space, but you must be familiar with some basic engineering tools that are essential in SEO campaigns. Spam Bots Spam bots/crawlers scrape content and email addresses — this is… Read More
How To Deal With Content Marketing Strategies
Relationships between SEO experts and clients can be strained at times. The parties tend to be challenged by their own limits, since day one, even before the brief is sorted out. They speak different languages. Moreover, they tend to have different views on key topics such as performance measurement and the audience… Read More
Google Won’t Sit Idle After Verizon/AOL “Digital” Deal
“The visions of Verizon and AOL are shared.” Those were the words of Tim Armstrong, AOL’s chief executive and chairman, following the sale of his firm to Verizon on Tuesday. A former Google employee, Mr Armstrong has done an outstanding job at AOL, but he may be too optimistic about Verizon’s prospects. Just Random Thoughts?… Read More
Collections Stinks, But Twitter Remains Important To Google
We have bragging rights: Google has answered some of the strategic issues that have been debated on this platform since 21 April. Now do not be surprised if it decided to continue to move away from social, while strengthening its partnership with Twitter. Google+ On the face of it, Google is implementing small changes in Streams, Photos… Read More
Digital Marketing Training Makes Sense — Or Does It?
I am not sure trainees are in a sweet spot when it comes to digital marketing training. Dear Fellow Say you are undertaking a training programmme: firstly, you are under pressure before its starts, as you must deliver, be a quick learner and manage expectations with existing clients. Secondly, you seldom have… Read More