I am not sure trainees are in a sweet spot when it comes to digital marketing training.
Dear Fellow
Say you are undertaking a training programmme: firstly, you are under pressure before its starts, as you must deliver, be a quick learner and manage expectations with existing clients.
Secondly, you seldom have the proper tools to carry out the analysis.
Thirdly, your digital marketing skills won’t help you with the clients over the short term: the techniques aren’t easy to digest, let alone to implement.
So, Does Training Make Any Sense At All?
- It costs, and in several cases the budget could rise to more than 200% monthly than companies had hoped for.
- Another real risk is represented by the possiblity that the consultant will use the data, making an attempt to approach the client directly. Non-disclosure agreements are not required to be signed in most cases. Breach of confidentiality is not something unheard of in the industry.
Hold on: we train people, and in most cases it works.
- Training is not forever, and if the trainee is truly committed and interested, while keeping the communication channel open with the consultant, there’s value in it.
- Know-how can more easily be transferred if the right tools are in place from day one.
- No training equals to no clients in most cases, so just think about that if you have doubts of any kind.
If you want to discuss this topic further, feel free to email us at info@hedgingbeta.com