Welcome to the spam world: a new day, a new challenge. There are ways to improve your living standards in the digital space, but you must be familiar with some basic engineering tools that are essential in SEO campaigns.
Spam bots/crawlers scrape content and email addresses — this is their core business.
Furthermore, they are also responsible for click frauds, which inflate traffic figures, while generating affiliate earnings to third parties. In essence, spam bots/crawlers can drive referral or direct traffic by exploiting your analytics ID, usually yielding an increase in ghost traffic.
The situation could be so bad that the most intrusive spam bots can be responsible for virus and malware issues, causing a major threat to performance and data security. With regard to the former, all the engineering tools at your disposal — from coding to server administration — should be deployed in a SEO’d website over time, with the aim to deliver clean data that lead to accurate performance measurement.
- Screen your server log file in order to monitor and prevent the injection of malicious spam bots.
- Modify the “.htaccess file” (or “web config”) through IP/IP range and user agent exclusion.
- Ignore the spam site: a malware could be injected into your system.
- Create a blacklist based on the
spam traffic on your website (a full list of common spam sites can be found here).
- Pay attention to the set-up of filters in analytics as well as to alerts, which will exclude data that should be considered spam, and will notify the threat.