Google‘s “buy buttons” have not made an impact in the second quarter, and it could have not been otherwise. Only recently launched, and faced with fierce competition, they may need between two and six quarters to yield satisfactory results. Google’s track record in new launches is not particularly impressive, and we assume that… Read More
Online strategy for small businesses: should you trust Pay Per Click (PPC) and Search Engine Optimisation (SEO)? In short, It may be time to seek help from another digital agency and/or to invest in training in order to monitor more closely the activity of your digital marketing agency. Research A recent… Read More
Seriously, should you continue to spend a fortune on mobile ads? If so, make sure you give a ring to your SEO consultant first. Mobile Landscape This has become a hot topic in recent days also in the light of aggressive campaigns by market leaders in the mobile payment segment.… Read More
The recurring question is: should I use PPC or SEO to gain visibility on the web? The obvious answer is that you need to deploy both PPC and SEO strategies to achieve that goal — and even more so these days. Google Eye Tracking Comparison 2014 vs 2005 At the end of last… Read More
It usually works this way: you fall in love with a website, and you are eager to monitor the content as soon as it is published. Then, of course, you subscribe to a daily or weekly newsletter because what you have in front of you is really cool — only to… Read More
I told you yesterday why Google’s buy buttons will likely be introduced sooner rather than later, and how they could impact paid search metrics such as CPC. Equally important, these new features will likely affect broader digital strategies of most of our clients — as such, a hybrid digital strategy, one based… Read More
Have you been caught by surprise? Google‘s buy buttons have been under the spotlight ever since The Wall Street Journal reported that Google would soon include buy buttons onto its mobile shopping ads. If WSJ is right, then: Google will have access to such data such as customer preferences that can be used to… Read More
We have bragging rights: Google has answered some of the strategic issues that have been debated on this platform since 21 April. Now do not be surprised if it decided to continue to move away from social, while strengthening its partnership with Twitter. Google+ On the face of it, Google is implementing small changes in Streams, Photos… Read More
I am not sure trainees are in a sweet spot when it comes to digital marketing training. Dear Fellow Say you are undertaking a training programmme: firstly, you are under pressure before its starts, as you must deliver, be a quick learner and manage expectations with existing clients. Secondly, you seldom have… Read More
The digital ecosystem is in constant evolution, but to keep up with a fast-paced environment, marketing experts must get back to basics — even more so when it comes to app rankings. Then, traditional optimisation must be considered. Many marketing folks seem to have forgotten that, however. Mobile App Ecosystem In a… Read More