Busy week: today the Hedging Beta team is off to Birmingham! We will be exhibiting at the Multimodal 2015, the premier freight, transport, logistics and supply chain event in the UK, which will take place between Tuesday and Thursday. Come and visit our stand if you are also attending the event! We have teamed up… Read More
Is SEO Useless For Promising, Small Businesses?
We have recently dealt with two small businesses whose owners showed strong interest in search engine optimisation, but couldn’t agree to carry out a proper SEO strategy. It’s not surprising, and here is why that may be. Company A Company A operates in the leisure sector, with revenue of less… Read More
Does Your SEO Advisor Comply With SEO Guidelines?
A couple of days ago, topseos.com published research according to which the list of the top 100 US SEO companies in April was spearhead by Netmark, HigherVisibility and ThinkBIGsites.com. Here you’ll also find the top 100 players in the UK. “Each month a team of researchers spend time identifying and reporting the top search engine optimization companies around the… Read More
Why Offline Data Is Just As Important As Online Data
As a matter of fact, SEO is an important tool that brings success to broader marketing strategies. There are other ways to promote a brand online, such as PPC, Display, Affiliate and so forth — but a 360 degrees approach is essential to craft tailored solutions for the clients. We always… Read More
Is A French Revolution Looming For Intellectual Property?
Forget about the algorithm: France has troubles meeting its budget requirements, so it’s turning its attention on Google‘s secret recipe. A truly radical move — and one coming from the French. Moreover, that’s truly unexpected, isn’t it? Taxes “Google pays as little as 2.4 percent tax on its offshore earnings, compared with… Read More
One Step Forward, Two Steps Backwards In Google’s Social Strategy
It’s one step forward, two steps backwards in Google’s social strategy — and that’s hardly surprising. It has been this way for a few years now. Its latest attempt aimed at separating its three core products is good on paper, less so with regard to market penetration and chances of… Read More
Microsoft & Yahoo Amend Partnership, But Will Yahoo’s Next Ads Partner Be Google?
What a week we had on the news front! From Twitter, via Google and Amazon — and then the latest news about the Microsoft/Yahoo deal came on Thursday. “After months of negotiations, Microsoft and Yahoo today finally announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership,” techcrunch reported on Thursday, adding… Read More
PR & SEO Need Not Be Two Different Worlds
There is a fantastic tool that was invented in 1906, and it wasn’t a weapon of mass destruction that was later used in WWI; it is called press release. You may not recall the event, but in those years the Atlantic City train wreck was the one to blame for… Read More
Deals, Deals, Deals For Google & Amazon…
Amazon and Google: Lots has been going on in recent days. So, just in case you missed all the fun: Amazon has officially won the Federal Aviation Administration’s approval to test delivery drones in the United States, it emerged earlier this week. CEO Jeff Bezos has been talking drones for a couple of years… Read More
Free Google Tools? Yeah, Right…
On the back of my latest post, which argued against the effectiveness of keywords, I thought I’d also analyse why keywords may be more important than you may imagine! Take Google Keyword Planner, for instance…is it going to get more expensive over time? I think so. Over the years Google has developed Google Keyword… Read More