On the back of my latest post, which argued against the effectiveness of keywords, I thought I’d also analyse why keywords may be more important than you may imagine!
Take Google Keyword Planner, for instance…is it going to get more expensive over time? I think so.
- Over the years Google has developed Google Keyword Planner (GKP), which is essentially a tool used by many SEO folks to retrieve search volume keywords data by location and device.
- Of course, Google does provide free GKP to potential customers, some of which will end up paying for AdWords!
- Google’s broader strategy with regard to keywords will unlikely change dramatically in the next 12 to 18 months.
- It’s likely, however, that GKP and similar free Google tools will become available only behind a paywall, perhaps in less than a year — does Google Analytics Premium ring any bell?
Image source: MARKETINGLAND.COM
It’s just a matter of time, and your search for “free Google tool” won’t yield any results.