Technology and R&D
IT EXPERTISE
We assist you when it comes to choosing the best technology to reach your goal.
We believe businesses should focus more on solving inefficiencies by using the proper tools and processes, not by blindly throwing money in the shiniest tech toys.
Technology is fundamental for any business… when efficiently applied.
Our tech department leverages decades of experience in technology and software development. We analyse your requirements, exploiting your current technology as well as the best technology available and the processes used by customers and employees who interact with such systems. Via a brand new approach, we can tailor a strategy that fits your needs.
The Chatbot Challenge
Customer Service is a growing challenge for all companies and can affect the smooth running of their daily activities.
Customers are increasingly asking for quick support and arguably there is a growing need for immediate support aimed at answering key questions 24/7.
- Lead generation
- FAQ solutions
- Customer support
- Booking solutions
- and much more….
GDPR
With the new General Data Protection Regulation (GDPR) looming, companies need to adjust their digital infrastructure before 25 May 2018.
This is often difficult when the automation system is complex, as there are many employees usually involved in the process and third-party service providers.
We offer companies the technical know-how of a Data Protection Officer, who can help you sort out the necessary documentation.
We cover:
- RIsk Assessment
- Processor Responsibility
- Controller Responsibility
- Data Flow Analysis
- Data Protection Handling Booklet
- Privacy Policy and Cookie Policy
- Cookie management tool
We also guide you in every step towards minimising compliance risk by identifying the critical elements in the data handling process.
Search Engine Optimisation
We cover all the aspects of Search Engine Optimisation (SEO) and other digital marketing tools.
Technical SEO is a core element of our proposition. We work hard with clients to make sure they are up to date with any new algorithm specification, providing monthly and quarterly reports that are only one part of the job, as we also directly manage many aspects of digital planning and spending from day one.
We understand the inner mechanisms of search engines, thanks to our extensive technical knowledge, which ranges from coding to other requirements, such as translation, via optimisation across diverse platforms.
We understand how technology and different value-drivers evolve and why strategy must be aligned with the latest search engine standards. In light of recent trends, app optimisation ranks high in terms of priority for many of our clients.
We are adamant translation of content without interpretation carries little significance because search engines are semantic. As such, our approach spans content audits, on-page optimisation through a localised and in-depth keywords analysis and research that will ensure the correct structure for landing pages and mapping.
We also provide off-page optimisation alongside competitor analysis aimed at identifying the next steps backing a flawless SEO strategy.
We also provide digital training, which includes:
- Digital Marketing Basic/Pro
- Search Engine Marketing (PPC & SEO)
- In-depth SEO courses (tech/on-page/off-page, tools)
- Web Analytics (KPI, reporting, analytics tools)
- Planning & Strategy
Analysis/Research
We have the expertise you are looking for.
- Analysis
- Commentary
- Reporting
We do pay particular attention to brand equity and its associated intangible value, screening the positioning of the brand itself, while identifying the appropriate balance between return and investment.
This is backed by ad-hoc research and advisory services aimed at identifying the main value-drivers and threats from the decision-making process to execution, often combining digital and forecasting skills in many areas of our clients’ business.
We test forecasts for revenues, profitability, cash flows, capital expenditure, as well as bottom-up and top-down strategies, particularly when we work closely with private equity firms, which team up with us as our core proposition brings meaningful cost savings to them.
We have worked at several M&A projects over the years, from origination to distribution and execution, and we will gladly help find the right partners and targets in this field.
Educational Dynamics Management
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw
We use the Communicative Language Teaching Method (CLTM), which does away with over-focusing on teaching grammatical structures and template sentences giving little or no importance to how language is actually practiced.
We emphasize on the ability to communicate the meaning of the message, instead of solely grammatical perfection.
In essence, consideration is given to using the language as being as important as learning the language.
CLTM has various characteristics that distinguish it from previous traditional methods:
- Understanding occurs through active student interaction in the foreign language
- Teaching occurs by using authentic texts and situations
- Students not only learn the second language but they also learn strategies for understanding
- Importance is given to learners’ personal experiences and situations, which are considered as an invaluable contribution to the content of the lessons
Using the new language in unrehearsed contexts creates learning opportunities in the real working environment.
Much importance is also given to linguistic aspects like public speaking, communication techniques, body language and how to use it and understand it as well as linguistic hedging, which is a fundamental part of communication especially in the work environment.
Whilst dealing with how people communicate at work, we also help learners to interact effectively outside of the work environment, enabling them to “get things done” in a variety of situations, including business pitches.
Functional language is presented in a cross-cultural context helping the learners to build successful business and social relationships and avoid communication breakdown.
To know more about us, email info@hedgingbeta.com