As we continue to screen M&A deals in the tech space, our attention today was caught by Cisco Systems. Here’s our quick take. Growth Problem Cisco has a growth problem, so it’s looking at targeted deals to bulk up in the right places at a time when rivals are keen… Read More
Not A Big Fan Of SEO? Well, Think Again…
In the early 80s, when I was just a little child, the tech world wasn’t buzzing and indeed was a very different place. If you happen to be as young as me, do you recall to have asked your parents for a personal computer (or “PC”, as it’s known in the… Read More
Microsoft’s AOL Deal Is A Bing Headache For Google
It’s showdown time at Microsoft: it announced on Monday a 10-year partnership with AOL — which made a big bang, but was essentially a non-event for investors. For SEO monkeys like me, however, the question is whether Microsoft will secure more such deals with other clients, replacing Google as the preferred search engine of choice.… Read More
The Hedge, 30 June (HP, Cisco, FB, Amazon, Uber & Microsoft)
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
Should You Ditch Google Analytics?
Google Analytics has rivals, but quite often it turns out to be the preferred choice for a multitude of players in the broader marketing industry. But is it reliable, and should you trust it? Privacy Before debating some small tweaks that could improve the performance of your Google Analytics if you… Read More
Crawling Is The Bedrock Of SEO Strategies
Crawling is the first gait learned by most human beings, and no other word could have been used in digital strategies to define the first essential steps aimed at creating value in marketing campaigns, specifically when search engine optimisation (SEO) is involved. Toddlers It generally brings to mind the world… Read More
Numbers That Matter Behind The £1bn IPO Of Security Firm Sophos
So, today we were informed that Sophos has priced its stock on the London Stock Exchange. “Following the announcement by Sophos Group plc on 3 June 2015 of its intention to proceed with an initial public offering, the company today announces the successful pricing of the offer at 225p per share. Based… Read More
The Hedge – 25 June 2015
The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
Adapting To Google’s World
Are you focused on content? Is that part of your daily duties? It’s going to get tougher. It may be well time to make up your mind if you do not fancy Google, and learn a bit more about search engine optimisation (SEO) — whether you are a writer, a… Read More
Microsoft Flirts With Google As It Launches Office For Android
Focus is on Office for Android smartphones, and you read all the nitty gritty details about Microsoft’s latest announcement here. Cross-Platform One key quote on the topic has made the rounds in the market in the last few hours. “This is the beginning of Microsoft’s real push to say we are… Read More