You’ve gotta love in-house marketing departments: they keep telling you — YOU, the most senior client-facing director — that they can cope with deadlines. And they are often late. Chatter “Our in-house departments cover all the aspects of marketing, from traditional marketing to digital marketing, including PPC, Display, SEO and other… Read More
One Step Forward, Two Steps Backwards In Google’s Social Strategy
It’s one step forward, two steps backwards in Google’s social strategy — and that’s hardly surprising. It has been this way for a few years now. Its latest attempt aimed at separating its three core products is good on paper, less so with regard to market penetration and chances of… Read More