The digital ecosystem is in constant evolution, but to keep up with a fast-paced environment, marketing experts must get back to basics — even more so when it comes to app rankings. Then, traditional optimisation must be considered. Many marketing folks seem to have forgotten that, however. Mobile App Ecosystem In a… Read More
In-House Vs Outsource: Between A Rock And A Hard Place?
You’ve gotta love in-house marketing departments: they keep telling you — YOU, the most senior client-facing director — that they can cope with deadlines. And they are often late. Chatter “Our in-house departments cover all the aspects of marketing, from traditional marketing to digital marketing, including PPC, Display, SEO and other… Read More
3 Lessons From My Latest SEO Pitch
I met a rather big client based in London today. The good news is that I didn’t have to prepare a pitch or to convince the client to assess the opportunity of launching a SEO campaign.
seo-predictions-1The client, whose intention is to grow market share in the non-food retail market, estimates that the majority of its sales would be derived from search engine optimisation, so we just had to agree on the next few steps. That’s usually easier said than done, but this time around the process turned out to be smooth.
SEO + B2B Or Is It Just Not Meant To Be?
If you think SEO and B2B do not belong to each other — well, think again. More broadly, a comprehensive digital market strategy in B2B will raise awareness, and must be considered complementary to traditional marketing. Tangible Returns At the Multimodal 2015 in Birmingham last week the toughest job we faced was convincing our… Read More