3 Lessons From My Latest SEO Pitch


I met a rather big client based in London today. The good news is that I didn’t have to prepare a pitch or to convince the client to assess the opportunity of launching a SEO campaign.

seo-predictions-1The client, whose intention is to grow market share in the non-food retail market, estimates that the majority of its sales would be derived from search engine optimisation, so we just had to agree on the next few steps. That’s usually easier said than done, but this time around the process turned out to be smooth.

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