If you think SEO and B2B do not belong to each other — well, think again. More broadly, a comprehensive digital market strategy in B2B will raise awareness, and must be considered complementary to traditional marketing.
Tangible Returns
At the Multimodal 2015 in Birmingham last week the toughest job we faced was convincing our audience that tangible returns can be achieved, and swiftly.
We teamed up with The Loadstar, with the intention to get a grasp on feelings and opportunities that SEO can have in the logistics and freight marketplace.
3 Key Points
A recurring feedback we got was: traditional marketing – spanning general advertisement, conferences and getting clients out for drinks, among others — is a more suitable B2B investment than digital marketing.
It could be argued that the freight and logistics industry may have to make up its mind and reconsider its model in the near future.
- Firstly, B2B tends to be more focused than B2C in targeting its audience, but the channels through which customers search the information remain the same — search engines.
- Secondly, a marketing strategy analysis of competitors is vital to the success of any business — you must understand the strength and weakness of your competitors, and craft a strategy based on their moves, too.
- Finally, the customer, our internal research shows, enjoys a better web experience if your site is SEO’d.
Want to discuss our “Path To Heaven” analysis and Tangible Returns? Then send us an email at info@hedgingbeta.com