Google Analytics and Google AdWords data don’t match?
Well, if you are in trouble, you should consider a few actions that are less obvious than they may seem.
Barring some factors that are outside your jurisdiction — such as the user’s browser preferences, server latency and invalid clicks management, among others — most of the reasons behind data discrepancy between Analytics and AdWords can be easily identified and sorted out in a few easy steps.
What is Behind Data Discrepancy?
- The accounts of Google AdWords and Google Analytics have not been linked
- Filters have been applied to the selected view in Analytics
- Auto-tagging is not active and destination URLs have not been tagged manually
- The website has a server side URL rewrite
- Redirects have been implemented for either just one or all the landing pages that have been analysed
If you want this topic further with our team, please email us at info@hedgingbeta.com