Sainsbury’s: Put SEO In The Online Basket

The equity valuation of Sainsbury’s rose over 10% last week in the wake of an upbeat trading profit — but just how good is the company at managing its online presence?

Our SEO analysis has targeted a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach. This provides a good proxy for the performance of on the web. Here are our key findings.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.


Key Findings

  • Sainsbury’s website has a decent technical set-up, yet attention should be given to its canonicalisation strategy in order to avoid duplication issues.
  • Speed metrics are below average, especially for mobile.
  • On-page optimisation is required; some hierarchy elements and the user path journey should be optimised.

The full audit package (“Sainsburys Audit”) can be downloaded at the link below.

Please Download Our File Here:

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