The equity valuation of Sainsbury’s rose over 10% last week in the wake of an upbeat trading profit — but just how good is the company at managing its online presence?
Our SEO analysis has targeted a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach. This provides a good proxy for the performance of Sainsburys.co.uk on the web. Here are our key findings.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
- Sainsbury’s website has a decent technical set-up, yet attention should be given to its canonicalisation strategy in order to avoid duplication issues.
- Speed metrics are below average, especially for mobile.
- On-page optimisation is required; some hierarchy elements and the user path journey should be optimised.