Our recent coverage of Maersk for theloadstar.co.uk will soon hit the wire, and it comes after a poor trading update last week.
Here we investigate the web performance of the Danish shipping company.
Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of maersk.com and its subdomains.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
- The website has a decent technical set-up.
- Speed metrics for desktop & mobile are below average.
- Attention should be given to its canonicalisation strategy in order to avoid duplication issues.
- On-page and hierarchy optimisation is recommended.