Maersk SEO Audit: A Few Headwinds…

Our recent coverage of Maersk for will soon hit the wire, and it comes after a poor trading update last week.

Here we investigate the web performance of the Danish shipping company.

Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of and its subdomains.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.


Key Findings

  • The website has a decent technical set-up.
  • Speed metrics for desktop & mobile are below average.
  • Attention should be given to its canonicalisation strategy in order to avoid duplication issues.
  • On-page and hierarchy optimisation is recommended.

The full audit package (“Maersk Audit”) can be downloaded at the link below.

Please Download Our File Here: