Our SEO analysis of the website of US transport and logistics company FedEx targets a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach.
This provides a good proxy for the performance of fedex.com, which is by far one of the best websites we have found in the transport and logistics industry.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- The website has a decent technical set-up.
- Speed metrics for desktop & mobile are excellent (96/100).
- Attention should be given to its canonicalisation strategy in order to avoid duplication issues.
- Hierarchy structure and on-page should be optimised.
