UTi Worldwide SEO Audit: A Poor Web Performance

We have investigated the $1.35bn takeover of UTi by DSV for the loadstar.co.uk this week, and we have also performed here a SEO audit of the  website and the subdomains of the former.

Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of go2uti.com (and its subdomains).

Our comprehensive SEO analysis doesn’t include actionable leads at this stage.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.

Uti

Key Findings

  • UTi’s website didn’t manage to pass the basic Google’s mobile-friendly test.
  • Speed metrics are poor, especially for mobile.
  • On-page optimisation is required, particularly in areas where duplication issues have been detected.

The full audit package (“UTi Audit”) can be downloaded at the link below.

Please Download Our File Here:

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