We have investigated the $1.35bn takeover of UTi by DSV for the loadstar.co.uk this week, and we have also performed here a SEO audit of the website and the subdomains of the former.
Our SEO analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of go2uti.com (and its subdomains).
Our comprehensive SEO analysis doesn’t include actionable leads at this stage.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- UTi’s website didn’t manage to pass the basic Google’s mobile-friendly test.
- Speed metrics are poor, especially for mobile.
- On-page optimisation is required, particularly in areas where duplication issues have been detected.