Panalpina SEO Audit: Thumbs Down!

We have investigated the financial position of Swiss freight forwarder Panalpina today, and our findings will be soon released on

We have also performed a SEO audit of its website, which doesn’t include actionable leads at this stage.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.

SCORE Panalpina

Key Findings

  • Its website didn’t manage to pass the basic Google’s mobile-friendly test.
  • Speed metrics are poor for both desktop and mobile.
  • Canonicalisation has not been detected; duplication issues could harm performance.
  • On-page and hierarchy structure optimisation is recommended.

The full audit package (“Panalpina Audit”) can be downloaded at the link below.

Please Download Our File Here: