We have investigated the financial position of Swiss freight forwarder Panalpina today, and our findings will be soon released on theloadstar.co.uk
We have also performed a SEO audit of its website, which doesn’t include actionable leads at this stage.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
- Its website didn’t manage to pass the basic Google’s mobile-friendly test.
- Speed metrics are poor for both desktop and mobile.
- Canonicalisation has not been detected; duplication issues could harm performance.
- On-page and hierarchy structure optimisation is recommended.