DSV SEO Audit: A Mixed Bag

We have performed a SEO audit of DSV’s website and its subdomains today, which should be read alongside our SEO analysis of UTi Worldwide.

Our analysis has focussed on a limited number of landing pages and sub-categories through a top-level navigation approach that is a good proxy for the online performances of dsv.com and its subdomains.

Our comprehensive SEO analysis doesn’t include actionable leads at this stage.

SEO Audit Criteria 

Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.

Key Findings

• A good technical set-up has been detected.
• The mobile user experience is excellent for the website, but speed metrics are poor, especially for mobile.
• On-page optimisation is required, particularly in areas where duplication issues have been detected.
• Structure, hierarchy and navigation need some work.

The full audit package (“DSV Audit”) can be downloaded at the link below.