Have you been caught by surprise? Google‘s buy buttons have been under the spotlight ever since The Wall Street Journal reported that Google would soon include buy buttons onto its mobile shopping ads. If WSJ is right, then: Google will have access to such data such as customer preferences that can be used to… Read More
Spam Bots Flourish, So What?
Welcome to the spam world: a new day, a new challenge. There are ways to improve your living standards in the digital space, but you must be familiar with some basic engineering tools that are essential in SEO campaigns. Spam Bots Spam bots/crawlers scrape content and email addresses — this is… Read More
How To Deal With Content Marketing Strategies
Relationships between SEO experts and clients can be strained at times. The parties tend to be challenged by their own limits, since day one, even before the brief is sorted out. They speak different languages. Moreover, they tend to have different views on key topics such as performance measurement and the audience… Read More
In-House Vs Outsource: Between A Rock And A Hard Place?
You’ve gotta love in-house marketing departments: they keep telling you — YOU, the most senior client-facing director — that they can cope with deadlines. And they are often late. Chatter “Our in-house departments cover all the aspects of marketing, from traditional marketing to digital marketing, including PPC, Display, SEO and other… Read More
3 Lessons From My Latest SEO Pitch
I met a rather big client based in London today. The good news is that I didn’t have to prepare a pitch or to convince the client to assess the opportunity of launching a SEO campaign.
seo-predictions-1The client, whose intention is to grow market share in the non-food retail market, estimates that the majority of its sales would be derived from search engine optimisation, so we just had to agree on the next few steps. That’s usually easier said than done, but this time around the process turned out to be smooth.
SEO + B2B Or Is It Just Not Meant To Be?
If you think SEO and B2B do not belong to each other — well, think again. More broadly, a comprehensive digital market strategy in B2B will raise awareness, and must be considered complementary to traditional marketing. Tangible Returns At the Multimodal 2015 in Birmingham last week the toughest job we faced was convincing our… Read More
Is SEO Useless For Promising, Small Businesses?
We have recently dealt with two small businesses whose owners showed strong interest in search engine optimisation, but couldn’t agree to carry out a proper SEO strategy. It’s not surprising, and here is why that may be. Company A Company A operates in the leisure sector, with revenue of less… Read More
Does Your SEO Advisor Comply With SEO Guidelines?
A couple of days ago, topseos.com published research according to which the list of the top 100 US SEO companies in April was spearhead by Netmark, HigherVisibility and ThinkBIGsites.com. Here you’ll also find the top 100 players in the UK. “Each month a team of researchers spend time identifying and reporting the top search engine optimization companies around the… Read More
PR & SEO Need Not Be Two Different Worlds
There is a fantastic tool that was invented in 1906, and it wasn’t a weapon of mass destruction that was later used in WWI; it is called press release. You may not recall the event, but in those years the Atlantic City train wreck was the one to blame for… Read More
Free Google Tools? Yeah, Right…
On the back of my latest post, which argued against the effectiveness of keywords, I thought I’d also analyse why keywords may be more important than you may imagine! Take Google Keyword Planner, for instance…is it going to get more expensive over time? I think so. Over the years Google has developed Google Keyword… Read More