In the early 80s, when I was just a little child, the tech world wasn’t buzzing and indeed was a very different place. If you happen to be as young as me, do you recall to have asked your parents for a personal computer (or “PC”, as it’s known in the… Read More
Microsoft’s AOL Deal Is A Bing Headache For Google
It’s showdown time at Microsoft: it announced on Monday a 10-year partnership with AOL — which made a big bang, but was essentially a non-event for investors. For SEO monkeys like me, however, the question is whether Microsoft will secure more such deals with other clients, replacing Google as the preferred search engine of choice.… Read More
Crawling Is The Bedrock Of SEO Strategies
Crawling is the first gait learned by most human beings, and no other word could have been used in digital strategies to define the first essential steps aimed at creating value in marketing campaigns, specifically when search engine optimisation (SEO) is involved. Toddlers It generally brings to mind the world… Read More
Adapting To Google’s World
Are you focused on content? Is that part of your daily duties? It’s going to get tougher. It may be well time to make up your mind if you do not fancy Google, and learn a bit more about search engine optimisation (SEO) — whether you are a writer, a… Read More
Put Down That Basket & Go Shopping With Twitter
Folks at Twitter are desperate to come up with the next new big thing following a shaky stock performance that reads -30% over the last three months of trade. It is not that easy, though. The More The Merrier? As it keeps adding new features, Twitter has no intention to stop… Read More
SEO Monkeys, Facebook Instant Articles & Digital Journalism
G.K. Chesterton once said that journalism largely consists in saying “Lord Jones is dead” to people who never knew Lord Jones was alive. Mark Zuckerberg may well disagree with that in the light of latest development at Facebook (FB). For folks in the digital and marketing space, focus will have… Read More
Google’s Yellow Warning Boosts SEO Prospects
Google just got the idea of testing a “yellow warning label” aimed at page speed load (“Slow To Load”, as the feature is known) — with a focus on mobile, of course. It’s like a yellow card in European football and US soccer. All good on paper, and in reality as well.… Read More
Is Google’s ‘My Account’ Just Noise Therapy?
Hub spells privacy — at least that’s what Google’s My Account latest feature seems to suggest. What’s Mine, What’s Yours On top of new product launches that were announced at the Google I/O 2015 Conference last week in San Francisco, Google’s new hub for privacy and personal data managing has been identified by… Read More
RTBF Saga Spells More Trouble For Google, Opportunity For SEO?
The damage from the “right to be forgotten” (RTBF) saga will be contained, I reckon, yet it testified to the hurdle that Google must face on this side of the Atlantic with regard to privacy-related matters. It’s essentially a waste of time Google could do without, given that websites appearing on… Read More
PPC + SEO: A Match Made In Heaven?
The recurring question is: should I use PPC or SEO to gain visibility on the web? The obvious answer is that you need to deploy both PPC and SEO strategies to achieve that goal — and even more so these days. Google Eye Tracking Comparison 2014 vs 2005 At the end of last… Read More