Here we present our SEO audit of HSS Hire, whose online strategy caught our attention earlier this week in the wake of a poor trading update that led to a loss of almost 40% of value for its shareholders on Wednesday. Our report provides a detailed analysis of SEO technical and on-page… Read More
SEO Audit: Betfair Is Stronger Than Paddy Power!
Here we present our SEO audits of Paddy Power & Betfair, which should be read along with our coverage of the proposed merger between the two betting firms. Our reports provide a detailed analysis of technical and on-page parameters for the domains and subdomains of both paddypower.com and betfair.com. Our research identifies all… Read More
Just How Big Is the Online ‘Potential’ Of Ladbrokes + Coral?
The opportunity to expand online is immense for Ladbrokes and Gala Coral, which are on the verge of merging their businesses to lead the show in the betting industry. But just how big is the potential for the combined entity? Preliminary SEO Findings Our initial SEO assessment of ladbrokes.com indicates a decent… Read More
Will A Brand New Online Strategy Save HSS Hire?
Thinking of hiring a tool and equipment expert? Then, HSS Hire might be an obvious choice. Its underlying operations are not having the best of times, however, and we believe that the company should pay more attention to its online strategy if it aims to get through one its most… Read More
Paddy Power Merges With Betfair: Initial Thoughts & SEO Analysis
At a time when consolidation in the betting industry speeds up among the largest players, we are spending time to review the technical set-up of some of the companies that have no choice but to reach as many online users as they can in order to drive traffic and revenues. Here we focus… Read More
SEO Audit Of Regus: A Great Mobile Experience, But….
Here we present our SEO audit of Regus. Our report provides a detailed analysis of SEO technical and on-page parameters for the website’s domain, regus.co.uk. Our research identifies all the variables that could affect search engine rankings and the customer’s journey, based on: Accessibility Indexability On-page Rankings Factors Our… Read More
Regus Surges 8%: Online Set-Up & 1H Results Under Scrutiny
The online strategy of British workplace provider Regus deserves particular attention, given that it could drive its expansion over time. This £2.3bn market cap group is taking it seriously, but just how good is its online reach? On the day Regus reports its interim results, we have delved into its online set-up and its… Read More
SEO Audit, Domino’s: Fix Subdomains To Boost Performance!
As we continue to screen some key competitors of our clients, here we present our SEO audit of dominos.co.uk. Our audit provides a detailed analysis of SEO technical and on-page parameters for the website’s domain and its subdomains, such as corporate.dominos.co.uk, for instance. Our research identifies all the main variables that could affect… Read More
SEO Audit, The War Of Titans: Zoopla Vs Rightmove
Our SEO audit provides a detailed comparison analysis of SEO technical and on-page parameters for Zoopla.co.uk and Rightmove.co.uk, two leaders in the online property search market in the UK. Our research identifies all the key variables that could affect search engine rankings and the customer’s path journey, based on: Accessibility Indexability On-page Rankings Factors… Read More
Why Local SEO Is Important
Local SEO has become a key area that should be considered in any comprehensive digital strategy due to the continuos growth of mobile usage, customisation and results on the go. Here’s why. Google & Local SEO Google has built its own product over the years: Google My Business, as it’s known now. It was previously called Places… Read More