Our SEO audit provides a detailed comparison analysis of SEO technical and on-page parameters for Zoopla.co.uk and Rightmove.co.uk, two leaders in the online property search market in the UK.
Our research identifies all the key variables that could affect search engine rankings and the customer’s path journey, based on:
- Accessibility
- Indexability
- On-page Rankings Factors
Our analysis has focused on a limited number of landing pages and sub-categories, which have been identified through a “top-level navigation” approach, which is well-known in the industry and provides a good proxy for the performances of both websites.
SEO Audit Summary
- Score: Areas where intervention is needed in a scale from 1 to 5 from an SEO perspective. 1: least problematic; 5 most problematic, immediate attention is needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
- Technical: A strong technical set-up has been detected. The mobile user experience, too, is excellent for both websites.
- On-Page Optimisation: Our analysis shows an average on-page optimisation, as gauged by our internal metrics; both Zoopla.co.uk and Rightmove.co.uk need more work, however, and could become better platforms in terms of structure, hierarchy and navigation — all of which could lead to a stronger performance, better rankings and higher monetisation rates.
The full audit package (“Zoopla & Rightmove Audit”) can be downloaded at the link below.
(Francesca Chiappalupi contributed to this SEO analysis.)
