As we continue to screen some key competitors of our clients, here we present our SEO audit of dominos.co.uk. Our audit provides a detailed analysis of SEO technical and on-page parameters for the website’s domain and its subdomains, such as corporate.dominos.co.uk, for instance.
Our research identifies all the main variables that could affect search engine rankings and the customer’s path journey, based on:
- Accessibility
- Indexability
- On-page Rankings Factors
Our analysis has focused on a limited number of landing pages and sub-categories, which have been identified through a “top-level navigation” approach, which is well-known in the industry and provides a good proxy for the performance of dominos.co.uk.
SEO Audit Summary
- Score: Areas where intervention is needed in a scale from 1 to 5 from an SEO perspective. 1: least problematic; 5 most problematic, immediate attention is needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Points
- The main www domain (dominos.co.uk) has a strong technical set-up. Our analysis also shows an average on-page optimisation, which is fine.
- By contrast, Domino’s Pizza’s subdomains (e.g. corporate.dominos.co.uk) have a poor technical set-up, while on-page optimisation isn’t properly implemented.
- So, dominos.co.uk could become a better platform in terms of structure, hierarchy and navigation if any intervention at www level was replicated at subdomain level, providing more authority to the whole website, which would benefit in terms of performance, hence rankings.
The full audit package (“Domino’s Audit”) can be downloaded at the link below.
