I am not sure trainees are in a sweet spot when it comes to digital marketing training. Dear Fellow Say you are undertaking a training programmme: firstly, you are under pressure before its starts, as you must deliver, be a quick learner and manage expectations with existing clients. Secondly, you seldom have… Read More
Back To Basics For App Rankings
The digital ecosystem is in constant evolution, but to keep up with a fast-paced environment, marketing experts must get back to basics — even more so when it comes to app rankings. Then, traditional optimisation must be considered. Many marketing folks seem to have forgotten that, however. Mobile App Ecosystem In a… Read More
In-House Vs Outsource: Between A Rock And A Hard Place?
You’ve gotta love in-house marketing departments: they keep telling you — YOU, the most senior client-facing director — that they can cope with deadlines. And they are often late. Chatter “Our in-house departments cover all the aspects of marketing, from traditional marketing to digital marketing, including PPC, Display, SEO and other… Read More
3 Lessons From My Latest SEO Pitch
I met a rather big client based in London today. The good news is that I didn’t have to prepare a pitch or to convince the client to assess the opportunity of launching a SEO campaign.
seo-predictions-1The client, whose intention is to grow market share in the non-food retail market, estimates that the majority of its sales would be derived from search engine optimisation, so we just had to agree on the next few steps. That’s usually easier said than done, but this time around the process turned out to be smooth.
SEO + B2B Or Is It Just Not Meant To Be?
If you think SEO and B2B do not belong to each other — well, think again. More broadly, a comprehensive digital market strategy in B2B will raise awareness, and must be considered complementary to traditional marketing. Tangible Returns At the Multimodal 2015 in Birmingham last week the toughest job we faced was convincing our… Read More
Off to Birmingham – Multimodal Event 2015
Busy week: today the Hedging Beta team is off to Birmingham! We will be exhibiting at the Multimodal 2015, the premier freight, transport, logistics and supply chain event in the UK, which will take place between Tuesday and Thursday. Come and visit our stand if you are also attending the event! We have teamed up… Read More
Is SEO Useless For Promising, Small Businesses?
We have recently dealt with two small businesses whose owners showed strong interest in search engine optimisation, but couldn’t agree to carry out a proper SEO strategy. It’s not surprising, and here is why that may be. Company A Company A operates in the leisure sector, with revenue of less… Read More
Does Your SEO Advisor Comply With SEO Guidelines?
A couple of days ago, topseos.com published research according to which the list of the top 100 US SEO companies in April was spearhead by Netmark, HigherVisibility and ThinkBIGsites.com. Here you’ll also find the top 100 players in the UK. “Each month a team of researchers spend time identifying and reporting the top search engine optimization companies around the… Read More
Why Offline Data Is Just As Important As Online Data
As a matter of fact, SEO is an important tool that brings success to broader marketing strategies. There are other ways to promote a brand online, such as PPC, Display, Affiliate and so forth — but a 360 degrees approach is essential to craft tailored solutions for the clients. We always… Read More
Is A French Revolution Looming For Intellectual Property?
Forget about the algorithm: France has troubles meeting its budget requirements, so it’s turning its attention on Google‘s secret recipe. A truly radical move — and one coming from the French. Moreover, that’s truly unexpected, isn’t it? Taxes “Google pays as little as 2.4 percent tax on its offshore earnings, compared with… Read More