It’s one step forward, two steps backwards in Google’s social strategy — and that’s hardly surprising. It has been this way for a few years now. Its latest attempt aimed at separating its three core products is good on paper, less so with regard to market penetration and chances of… Read More
What a week we had on the news front! From Twitter, via Google and Amazon — and then the latest news about the Microsoft/Yahoo deal came on Thursday. “After months of negotiations, Microsoft and Yahoo today finally announced a renewed search alliance, which includes amendments to the two companies’ earlier partnership,” techcrunch reported on Thursday, adding… Read More
There is a fantastic tool that was invented in 1906, and it wasn’t a weapon of mass destruction that was later used in WWI; it is called press release. You may not recall the event, but in those years the Atlantic City train wreck was the one to blame for… Read More
Amazon and Google: Lots has been going on in recent days. So, just in case you missed all the fun: Amazon has officially won the Federal Aviation Administration’s approval to test delivery drones in the United States, it emerged earlier this week. CEO Jeff Bezos has been talking drones for a couple of years… Read More
On the back of my latest post, which argued against the effectiveness of keywords, I thought I’d also analyse why keywords may be more important than you may imagine! Take Google Keyword Planner, for instance…is it going to get more expensive over time? I think so. Over the years Google has developed Google Keyword… Read More
Keywords are important — everybody knows that. But just how important are they, really, for SEO folks like us? Well, they are so important that Google introduced encrypted search in 2011, just to render life more difficult for all of us. Google has embraced a semantic approach to content in recent years, and even more… Read More
One of the most common mistakes made by digital agencies is the planning of complex digital strategies based on recommendations that don’t take into account a very basic matter: any website must be visible both to search engines and users in first place. Priorities…. Identify whether robots are properly set up.… Read More
Twitter is making big changes in the way big data is managed — and that’s not unusual. Twitter has been looking for solutions in that field for about a decade now. Last Friday night, it took another step to build its Big Data business, signing a deal that will allow it to… Read More
It simply amazes me how many case studies are crafted on the back of totally unreliable data. Digital Expert: “The performance of your website has increased by 200% since our meeting last week. Great News!” Client: “Is that right?! We haven’t allocated any media budget to online campaigns and we are actually experiencing a decrease in sales…our… Read More
Google and Amazon are at war — both online and offline — and that has become even more evident in recent days. Let me spend a couple of words on this. BuzzFeed has rumoured that Google would provide a service to connect online users with local ‘home providers’, such as electricians and plumbers.… Read More