The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share value-added content at… Read More
The Hedge, 4 August (Twitter, Amazon, Microsoft, Nokia, Google)
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share value-added content at… Read More
The Hedge, 20 July (Ashley Madison, Microsoft, Google, Yahoo, Homejoy)
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share value-added content at… Read More
Make Your Small Business Roar With SEO & PPC
Online strategy for small businesses: should you trust Pay Per Click (PPC) and Search Engine Optimisation (SEO)? In short, It may be time to seek help from another digital agency and/or to invest in training in order to monitor more closely the activity of your digital marketing agency. Research A recent… Read More
Google Analytics: Is There A Problem With Bounce Rate And Exit Rate?
SEO monkeys like me often have to deal with clients who are puzzled about the differences between bounce rate and exit rate. Confusion reigns. Bounce Rate According to its standard definition, the bounce rate is “the percentage of single-page sessions (i.e. sessions in which the person left your site from the… Read More
Should You Dump Google Webmaster Tools?
In the wake of one of my latest discussions with clients, the importance of Google Webmaster Tools — or GWT, as it was known until recently — came back with a vengeance. My take? Some clients could do with a cold shower at the end of the hottest week of the year.… Read More
Not A Big Fan Of SEO? Well, Think Again…
In the early 80s, when I was just a little child, the tech world wasn’t buzzing and indeed was a very different place. If you happen to be as young as me, do you recall to have asked your parents for a personal computer (or “PC”, as it’s known in the… Read More
Crawling Is The Bedrock Of SEO Strategies
Crawling is the first gait learned by most human beings, and no other word could have been used in digital strategies to define the first essential steps aimed at creating value in marketing campaigns, specifically when search engine optimisation (SEO) is involved. Toddlers It generally brings to mind the world… Read More
Adapting To Google’s World
Are you focused on content? Is that part of your daily duties? It’s going to get tougher. It may be well time to make up your mind if you do not fancy Google, and learn a bit more about search engine optimisation (SEO) — whether you are a writer, a… Read More
Put Down That Basket & Go Shopping With Twitter
Folks at Twitter are desperate to come up with the next new big thing following a shaky stock performance that reads -30% over the last three months of trade. It is not that easy, though. The More The Merrier? As it keeps adding new features, Twitter has no intention to stop… Read More