G.K. Chesterton once said that journalism largely consists in saying “Lord Jones is dead” to people who never knew Lord Jones was alive. Mark Zuckerberg may well disagree with that in the light of latest development at Facebook (FB). For folks in the digital and marketing space, focus will have… Read More
While some observers have argued that Twitter has made a major step in the Artificial Intelligence (AI) field following its bolt-on acquisition of Whetlab, there remains doubts that its strategy will actually work out — it will likely favour Google instead, in my view. Trends The attempt to apply machine learning processes to customers’… Read More
Google just got the idea of testing a “yellow warning label” aimed at page speed load (“Slow To Load”, as the feature is known) — with a focus on mobile, of course. It’s like a yellow card in European football and US soccer. All good on paper, and in reality as well.… Read More
Hub spells privacy — at least that’s what Google’s My Account latest feature seems to suggest. What’s Mine, What’s Yours On top of new product launches that were announced at the Google I/O 2015 Conference last week in San Francisco, Google’s new hub for privacy and personal data managing has been identified by… Read More
The damage from the “right to be forgotten” (RTBF) saga will be contained, I reckon, yet it testified to the hurdle that Google must face on this side of the Atlantic with regard to privacy-related matters. It’s essentially a waste of time Google could do without, given that websites appearing on… Read More
I told you yesterday why Google’s buy buttons will likely be introduced sooner rather than later, and how they could impact paid search metrics such as CPC. Equally important, these new features will likely affect broader digital strategies of most of our clients — as such, a hybrid digital strategy, one based… Read More
Have you been caught by surprise? Google‘s buy buttons have been under the spotlight ever since The Wall Street Journal reported that Google would soon include buy buttons onto its mobile shopping ads. If WSJ is right, then: Google will have access to such data such as customer preferences that can be used to… Read More
“The visions of Verizon and AOL are shared.” Those were the words of Tim Armstrong, AOL’s chief executive and chairman, following the sale of his firm to Verizon on Tuesday. A former Google employee, Mr Armstrong has done an outstanding job at AOL, but he may be too optimistic about Verizon’s prospects. Just Random Thoughts?… Read More
We have bragging rights: Google has answered some of the strategic issues that have been debated on this platform since 21 April. Now do not be surprised if it decided to continue to move away from social, while strengthening its partnership with Twitter. Google+ On the face of it, Google is implementing small changes in Streams, Photos… Read More
Forget about the algorithm: France has troubles meeting its budget requirements, so it’s turning its attention on Google‘s secret recipe. A truly radical move — and one coming from the French. Moreover, that’s truly unexpected, isn’t it? Taxes “Google pays as little as 2.4 percent tax on its offshore earnings, compared with… Read More