The opportunity to expand online is immense for Ladbrokes and Gala Coral, which are on the verge of merging their businesses to lead the show in the betting industry. But just how big is the potential for the combined entity? Preliminary SEO Findings Our initial SEO assessment of ladbrokes.com indicates a decent… Read More
Will A Brand New Online Strategy Save HSS Hire?
Thinking of hiring a tool and equipment expert? Then, HSS Hire might be an obvious choice. Its underlying operations are not having the best of times, however, and we believe that the company should pay more attention to its online strategy if it aims to get through one its most… Read More
Paddy Power Merges With Betfair: Initial Thoughts & SEO Analysis
At a time when consolidation in the betting industry speeds up among the largest players, we are spending time to review the technical set-up of some of the companies that have no choice but to reach as many online users as they can in order to drive traffic and revenues. Here we focus… Read More
Regus Surges 8%: Online Set-Up & 1H Results Under Scrutiny
The online strategy of British workplace provider Regus deserves particular attention, given that it could drive its expansion over time. This £2.3bn market cap group is taking it seriously, but just how good is its online reach? On the day Regus reports its interim results, we have delved into its online set-up and its… Read More
Alibaba’s $4.6bn Deal: Online & Offline Strategy Must Be Aligned
“Alibaba Group Holding will invest $4.6bn in top-tier Chinese electronics retailer Suning Commerce Group Co, its biggest step yet into China’s burgeoning alliances between online and offline firms,” Reuters reported today. Aside from the structure of the deal, according to which Suning will also become a shareholder in Alibaba, what is… Read More
Are Ashley Madison’s Owners On Top Of Strategy?
Ashley Madison has caught the attention of the press this week after it emerged that the adultery website had severe issues with cyber security. At a preliminary stage, our team has concluded that Ashley Madison’s owners — Avid Life Media (ALM) — seem to have very little understanding of basic indexation, too.… Read More
How Google Can Challenge Your Digital Strategy
Love or hate it, the biggest challenge for digital marketing experts is posed by Google. Here’s a basic list of problems that we have to face on a daily basis when it comes to dealing with Google: it reinforces the view that “ongoing SEO” is of paramount importance in any digital… Read More
Google’s Buy Buttons May Need Up To Six Quarters To Yield Results
Google‘s “buy buttons” have not made an impact in the second quarter, and it could have not been otherwise. Only recently launched, and faced with fierce competition, they may need between two and six quarters to yield satisfactory results. Google’s track record in new launches is not particularly impressive, and we assume that… Read More
The True Story Behind The Fake Takeover Of Twitter
“A report claiming that Twitter received an offer to be acquired for $31bn attributed to Bloomberg LP is fake, Twitter and a spokesman for the news and financial data provider said on Tuesday,” Reuters reported on Tuesday. Some $31bn is a 34.8% premium against Twitter‘s market cap on Tuesday. That… Read More
Will Google’s Quarterly Results Disappoint You This Week?
A strong headline from Seeking Alpha caught my attention yesterday: “Google Earnings Preview: Frustrating Stock, Estimates Still Falling, Needs To Return Capital.” Not so fast. Results Google is set to report its interim results on Thursday, which will likely show that the firm is not efficiently managed in terms of… Read More