Here’s our SEO audit of aplant.com, the online platform owned by Ashtead in the UK. This SEO audit should be read in conjunction with our SEO audit of sunbeltrentals.com, the core website operated by Ashtead.
At this stage, our analysis of SEO technical and on-page parameters has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performance of the website.
SEO Audit Summary
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- In spite of a decent technical set-up, meaningful indexation issues stemming from an incorrect sitemap are very likely.
- A poor mobile user experience and speed metrics below average have been identified.
- The website presents an inefficient hierarchy structure and sub-par on-page optimisation has been detected.
The full audit package (“A-Plant Audit”) can be downloaded at the link below.
