Here’s our SEO audit of sunbeltrentals.com, the website owned by Ashtead which focuses on the US market. Its performance is pretty damn important: the British group generates over 80% of group revenue in North America.
Our Approach
Our report provides a detailed analysis of SEO technical and on-page parameters for sunbeltrentals.com. It does’t include actionable leads, which are aimed at our premium clients.
At this stage, our analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of Sunbeltrentals.com.
SEO Audit Summary
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- The website presents a technical set-up that is backed by relatively high performance metrics (robots.txt, HTTP status code, sitemap).
- A poor mobile user experience and speed metrics below average have been detected.
- The website presents a rather inefficient hierarchy structure which, however, shows the implementation of a certain degree of on-page optimisation
The full audit package (“Sunbelt Rentals Audit”) can be downloaded at the link below.
