Our SEO audit of Worldpay shows that several key elements of its website, worldpay.com, deserve much more attention than they are being given at the moment. Urgency should also be felt about a new online strategy ahead of IPO — in that regard, its ambitious plans were discussed by our team on Friday.
Our Approach
Our actionable leads are available only to our premium clients, while our analysis focuses on all the variables that could affect search engine rankings and the customer’s journey, based on:
- Accessibility
- Indexability
- On-page Rankings Factors
- SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- The website of Worldpay guarantees an excellent mobile user experience, yet speed metrics are just above average both for mobile and desktop.
- Missing and/or inefficient hierarchy structures and a poor level of on-page optimisation could harm performance.
- The structure of the entire website should be revisited and a strategy aimed at keeping authority at its current level.
The full audit package (“Worldpay Audit”) can be downloaded at the link below.
