Here’s our SEO audit of William Hill, whose prospects have also been discussed here today.
Our report provides a detailed analysis of SEO technical and on-page parameters for williamhill.com and its subdomains.
Our analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a “top-level navigation” approach that provides a good proxy for the online performances of William Hill.
SEO Audit Summary
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- The website guarantees an excellent mobile user experience, but speed metrics aren’t great on mobile/desktop. William Hill’s customers need a lot of patience when it comes to reaching their desired website pages!
- Missing and/or inefficient hierarchy structures as well as very poor on-page optimisation could harm performance.
- In order to gain more authority, the structure of the entire website should be revisited.
The full audit package (“William Hill Audit”) can be downloaded at the link below.
