SEO Audit: Ted Baker Disappoints

Fashion retailer Ted Baker is a good business with strong fundamentals. Its valuation has rallied since last year on the back of a strong growth rate, rising margins and international expansion.

Moreover, its brand is powerful, yet its online set-up presents a few issues, according to our preliminary SEO audit.

Preliminary SEO Audit

  • Websitewww.tedbaker.com
  • Technical: many 404 errors (“page not found”) have been detected and most of them are due to the wrong configuration for URLs.
  • Speed: speed for Mobile and Desktop are below average, and that is a significant problem for mobile in particular.
  • Hierarchy structure: the platform is not fully optimised, and hierarchy surely needs some basic SEO work. On-page and the user path journey would require optimisation, too.

If you want to discuss the details of a premium audit focussing on a specific section of www.tedbaker.com or you are eager to learn more about some other issues that we have detected please contact our team at info@hedgingbeta.com

(Laura Pasetti and Hedging Beta are not invested in Ted Baker.)

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