We bump into all sorts of press releases on a daily basis, yet we had rarely seen anything like the latest statement from AIM-listed Amara Mining, which said today: “The AIM-listed West African focused gold mining company, is pleased to announce the launch of its new corporate website (www.amaramining.com).”
Under The Radar
While it could easily be argued that mining companies could do without much web exposure given their core businesses, and particularly when their brands have a truly global reach, things are a bit different for smaller players who work hard to list their shares and need as much visibility as they can get to raise fresh funds.
Details Matter
Amara’s latest news doesn’t move the needle and essentially is a non-event, as analysts call certain news that won’t impact the market value of listed companies.
You could also argue that it has other problems, given that its stock trades at its multi-year lows and is market cap now is a lowly £40m.
SEO Audit
That said, the miner is paying attention to the little details that companies of its size should not overlook. Although corporate websites rarely pay dividends, at a glance Amara did a good job on the design, and there are ways to boost returns on the web.
All the relevant features of www.amaramining.com will be investigated tomorrow, when our team will produce a comprehensive SEO audit.
If you want to discuss the prospects of higher tangible returns for your online strategy if you have just launched a new website, please contact our team at info@hedgingbeta.com
(Alessandro Pasetti and Hedging Beta are not invested in any of the shares mentioned in this article.)