Stobart Vs Wincanton: Time To Deliver Online?

We covered Wincanton‘s corporate strategy for today — the article can be found here.

Given that the logistics industry has historically paid little attention to online strategy and similar issues — which has become apparent after detailed analysis has been performed across several platforms — we have also produced a SEO audit of, comparing its online performance to that of its domestic rival Here are our findings.

SEO Audit Criteria 

  • Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed. 
  • Status: indicates the current performance of the website for the specified parameters.
  • Description: indicates the analysed SEO parameters, which are identified through the crawling.


Key Findings

  • Technical:
    • Stobart presents a stronger technical set-up, but its website is much smaller than that of Wincanton. The majority of Stobart’s URLs have been blocked by robots.txt, which may or may not be a problem, but must be verified.
    • Mobile user experience is excellent for Wincanton, while speed metrics indicate there are ways to improve its performances both on mobile and desktop.
  • On-Page Optimisation: 
    • A round of on-page optimisation is recommended for both websites, particularly for Wincanton.

The full audit package (“Wincanton & Stobart Group Audit”) can be downloaded at the link below.

Please Download Our File Here:

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