Here we present the SEO audits of a few websites owned by GVC Holdings, whose B2C brands are Sportingbet, Casino Club and Betboo.
To read our coverage about the 888/GVC/Bwin takeover saga, please click here.
SEO Audit
Our SEO analysis provides a detailed analysis of SEO technical and on-page parameters for Sportingbet, Casino Club, Betboo Brazil and Betboo Turkey. Our analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach that provides a good proxy for the online performances of these four websites.
Key Findings
- Technical
- Betboo and Sporting Bet have a good technical set-up. Casino Club does need intervention, however, based on our findings.
- All websites boast an excellent mobile user experience, but speed metrics on mobile and desktop are rather low.
- Our depth stats indicate that customers may not be satisfied when it comes to reaching their desired website pages on Betboo and Sporting Bet, while Casino Club is better positioned on this front.
- On-Page:
- A round of on-page optimisation is recommended for all, and would require particular attention to the structure and hierarchy of these three websites.
The four audits (“Casino Club Audit” – “Sporting Bet Audit” – “Betboo (BR) Audit” & “Betboo (TR) Audit”) can be downloaded at the link below.
