Here we present our SEO audit comparison of Ladbrokes and Gala Coral, as we almost close this round of SEO analysis which has focussed on the main players in the betting industry.
Our report provides a detailed analysis of SEO technical and on-page parameters for the domains and subdomains ladbrokes.com and coral.co.uk.
SEO Audit Summary
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- Technical: A better technical set-up has been detected for Coral, but Coral is much smaller. The mobile user experience is excellent for both websites, while speed metrics indicate that intervention would be needed to shore up their performances both on mobile and desktop.
- On-Page Optimisation: A round of on-page optimisation is recommended, although much depends on the online strategy of the combined entity once the merger is sealed. Both Ladbrokes.com and Coral.co.uk have room for improvement in terms of structure, hierarchy and navigation. Ad-hoc changes would likely lead to a stronger performance, higher rankings and monetisation rates.
The full audit package (“Ladbrokes & Coral Audit”) can be downloaded at the link below.
