Here’s our SEO audit of Redrow, whose financial and online performances have been investigated by our team on Tuesday.
We present a detailed analysis of SEO technical and on-page parameters for redrow.co.uk and its subdomains.
What We Are Looking At
To sum up our approach, our SEO audit identifies all the variables that could affect search engine rankings and the customer’s journey, based on:
- Accessibility
- Indexability
- On-page Rankings Factors
There’s more to it, yet to find out all the nitty gritty details about our research you should download the file at the bottom of this post.
SEO Audit Criteria
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- Mobile speed metrics are below average, hence performance could be affected.
- The existing hierarchy structure of the website must be revisited.
- A proper on-page strategy would have to be implemented in order to help Google identify the relevant content that is being sought by its customers.
- Redrow.com has been registered but is not active, and this is problem, particularly when you consider that it retrieves the hosting page of GoDaddy.
The full audit package (“Redrow Audit”) can be downloaded at the link below.
