Preliminary SEO Audit: Wincanton Vs Stobart

wincantonWe looked at the prospects of Wincanton delving into its financials and its online strategy earlier this week. Full details will be released on Monday by, a news & analysis firm focussed on logistics and supply chain management solutions.

Preliminary SEO Audit

These are our preliminary SEO findings for and


  • A stronger technical set-up has been detected for Stobart, but its website is much smaller than that of Wincanton
  • The majority of Stobart’s URLs are blocked by robots.txtstobart
  • Mobile user experience is excellent for Wincanton, while speed metrics indicate that intervention would be needed to boost the performances of both websites with regard to mobile and desktop


  • A round of on-page optimisation is recommended for both websites, particularly for Wincanton

To get in touch with the Loadstar Team, please click here.

If you want to discuss the details of our preliminary findings of Wincanton and Stobart please contact our team at

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