Here we present our SEO audit of Michael Page, whose online performance has recently caught our attention. We provide a detailed analysis of SEO technical and on-page parameters for michaelpage.com and its subdomains.
Our Approach
Our research identifies all the variables that could affect search engine rankings and the customer’s journey, based on:
- Accessibility
- Indexability
- On-page Rankings Factors
SEO Audit Summary
- Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
- Status: indicates the current performance of the website for the specified parameters.
- Description: indicates the analysed SEO parameters, which are identified through the crawling.
Key Findings
- Google Search Results indicate that the website may be hacked.
- The technical set-up indicates high performance metrics (robots.txt, HTTP status code, sitemap, and canonicalisation).
- We have detected an excellent mobile user experience, but speed metrics aren’t good enough neither on on mobile nor on desktop.
- On-page intervention is recommended.
The full audit package (“Michael Page Audit”) can be downloaded at the link below.
