Here’s our SEO audit of sunbeltrentals.com, the website owned by Ashtead which focuses on the US market. Its performance is pretty damn important: the British group generates over 80% of group revenue in North America. Our Approach Our report provides a detailed analysis of SEO technical and on-page parameters for sunbeltrentals.com. It does’t… Read More
Here’s our SEO audit of aplant.com, the online platform owned by Ashtead in the UK. This SEO audit should be read in conjunction with our SEO audit of sunbeltrentals.com, the core website operated by Ashtead. At this stage, our analysis of SEO technical and on-page parameters has focussed on a limited number of landing… Read More
UK-based Ashtead is finding it more difficult to deliver value to its shareholders, yet it is not paying much attention to its core online strategy, according to our SEO analysis. We delved into the two websites that the company operates, and here are our key findings. Preliminary SEO Audit Ashtead is… Read More
Here’s our SEO audit of William Hill, whose prospects have also been discussed here today. Our report provides a detailed analysis of SEO technical and on-page parameters for williamhill.com and its subdomains. Our analysis has focussed on a limited number of landing pages and sub-categories, which have been identified through a “top-level navigation”… Read More
The hot topic in the betting industry is whether William Hill will manage to deliver value at a time when most of its competitors merge or seek deals with rivals. William Hill itself approached 888 Holdings in the first quarter, but wasn’t lucky enough to secure support from the target’s board. Options… Read More
Big news in the social world came from Facebook‘s chief executive Mark Zuckerberg this week. “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day” on 24 August, when one in seven people on Earth used FB to connect with their… Read More
The headline from Reuters today left very little room to the imagination. “Ashley Madison courted several buyers, landed none before attack,” the news agency wrote in a detailed report which sums up several key events of corporate life at Ashley Madison and its parent company Avid Life Media over the last couple of years. This… Read More
Here we present our SEO audit comparison of Ladbrokes and Gala Coral, as we almost close this round of SEO analysis which has focussed on the main players in the betting industry. Our report provides a detailed analysis of SEO technical and on-page parameters for the domains and subdomains ladbrokes.com and coral.co.uk. SEO Audit Summary Score: Critical… Read More
Here we present our SEO audit of HSS Hire, whose online strategy caught our attention earlier this week in the wake of a poor trading update that led to a loss of almost 40% of value for its shareholders on Wednesday. Our report provides a detailed analysis of SEO technical and on-page… Read More
Here we present our SEO audits of Paddy Power & Betfair, which should be read along with our coverage of the proposed merger between the two betting firms. Our reports provide a detailed analysis of technical and on-page parameters for the domains and subdomains of both paddypower.com and betfair.com. Our research identifies all… Read More