Here we present our SEO audits of the websites owned by Bwin.party, whose core brands include Bwin, Party Casino, Party Poker and Foxy Bingo.
To read our coverage about the 888/GVC/Bwin takeover saga, please click here.
SEO Analysis
Our report provides a detailed analysis of SEO technical and on-page parameters for Bwin, Party Casino, Party Poker and Foxy Bingo. It doesn’t include actionable leads, which can be dowloaded only by our premium clients.
As usual, our analysis is based on a limited number of landing pages and sub-categories, which have been identified through a top-level navigation approach.
Key Findings
- Technical
- Bwin and Foxy Bingo are the worst in the group due to their poor technical configuration.
- All four websites boast an excellent mobile user experience, yet speed metrics are below average.
- Our depth stats indicate that customers need a lot of patience when it comes to reaching their targeted pages on the websites of Bwin and Foxy Bingo, while Party Casino and Party Poker are above average.
- On Page Optimisation:
- A very poor hierarchy structure has been detected for Foxy Bingo and Party Poker. On-page optimisation should be considered for all websites with particular attention to Foxy Bingo.
The 4 audits (“Bwin Audit” – “Party Casino Audit” – “Party Poker Audit” – “Foxy Bingo Audit”) can be downloaded at the link below.
