The Hedge covers the main news reported by other sources on the web that should have caught your attention over the past 24 hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Here we present our SEO audit of AA, a road recovery firm whose online and financial performances were initially discussed by our team on Wednesday. The analysis of theaa.com shows a good technical configuration; however, more focus on optimisation is strictly necessary. SEO Audit: Key Findings Technical: the canonical tag has not been implemented on the… Read More
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Different firms operating in different sectors have different views on search engine optimisation (SEO), we gather in our daily meetings. Clients and prospects all agree on one thing, though — investment will be allocated to SEO only if it is strictly necessary and if tangible returns will meet forecasts. So,… Read More
Here we present our SEO audit of Ted Baker, a British retailer whose prospects were briefly discussed by our team earlier this week, with particular emphasis on its online presence. We acknowledge that Ted is in great shape both operationally and financially, but our SEO audit yielded rather disappointing results with regard to several elements… Read More
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Fashion retailer Ted Baker is a good business with strong fundamentals. Its valuation has rallied since last year on the back of a strong growth rate, rising margins and international expansion. Moreover, its brand is powerful, yet its online set-up presents a few issues, according to our preliminary SEO audit. Preliminary… Read More
We covered Wincanton‘s corporate strategy for theloadstar.co.uk today — the article can be found here. Given that the logistics industry has historically paid little attention to online strategy and similar issues — which has become apparent after detailed analysis has been performed across several platforms — we have also produced a SEO audit… Read More
The Hedge covers the main news reported by other sources on the web that should have caught your attention in recent days and hours. We monitor and select top stories that truly deserve your attention both on a daily and weekly basis. We invite our readers to share with us any… Read More
Our SEO audit of Worldpay shows that several key elements of its website, worldpay.com, deserve much more attention than they are being given at the moment. Urgency should also be felt about a new online strategy ahead of IPO — in that regard, its ambitious plans were discussed by our team on Friday. Our Approach Our actionable… Read More