The Hedge covers the main news reported by other sources on the web that our Team of experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily and weekly basis. We invite our readers to… Read More
While some observers have argued that Twitter has made a major step in the Artificial Intelligence (AI) field following its bolt-on acquisition of Whetlab, there remains doubts that its strategy will actually work out — it will likely favour Google instead, in my view. Trends The attempt to apply machine learning processes to customers’… Read More
The Hedge covers the main news reported by other sources on the web that our Team of SEO experts believes should have caught your attention in recent days. We monitor and select the top five stories that truly deserve your attention, on a daily/weekly basis. We invite our readers to… Read More
The recurring question is: should I use PPC or SEO to gain visibility on the web? The obvious answer is that you need to deploy both PPC and SEO strategies to achieve that goal — and even more so these days. Google Eye Tracking Comparison 2014 vs 2005 At the end of last… Read More
It usually works this way: you fall in love with a website, and you are eager to monitor the content as soon as it is published. Then, of course, you subscribe to a daily or weekly newsletter because what you have in front of you is really cool — only to… Read More
I told you yesterday why Google’s buy buttons will likely be introduced sooner rather than later, and how they could impact paid search metrics such as CPC. Equally important, these new features will likely affect broader digital strategies of most of our clients — as such, a hybrid digital strategy, one based… Read More
Have you been caught by surprise? Google‘s buy buttons have been under the spotlight ever since The Wall Street Journal reported that Google would soon include buy buttons onto its mobile shopping ads. If WSJ is right, then: Google will have access to such data such as customer preferences that can be used to… Read More
Welcome to the spam world: a new day, a new challenge. There are ways to improve your living standards in the digital space, but you must be familiar with some basic engineering tools that are essential in SEO campaigns. Spam Bots Spam bots/crawlers scrape content and email addresses — this is… Read More
Relationships between SEO experts and clients can be strained at times. The parties tend to be challenged by their own limits, since day one, even before the brief is sorted out. They speak different languages. Moreover, they tend to have different views on key topics such as performance measurement and the audience… Read More
We have bragging rights: Google has answered some of the strategic issues that have been debated on this platform since 21 April. Now do not be surprised if it decided to continue to move away from social, while strengthening its partnership with Twitter. Google+ On the face of it, Google is implementing small changes in Streams, Photos… Read More