Here we present our SEO audit of Accenture.
Its online and financial performances were initially discussed by our team yesterday, yet today we focus on the analysis of accenture.com, a website that shows a good technical configuration but is not optimised to the level that is required for Accenture, in our view.
SEO Audit Criteria
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.
- Accenture’s website has a pretty decent set-up; however, canonicalisation has not been correctly implemented on a few pages. Duplication issues should also be addressed.
- Speed metrics are well below average, especially for mobile (36/100).
- On-page optimisation is required, while the path journey’s efficiency should be analysed.