AA SEO Audit: On The Road To Recovery?

Here we present our SEO audit of AA, a road recovery firm whose online and financial performances were initially discussed by our team on Wednesday.

The analysis of theaa.com shows a good technical configuration; however, more focus on optimisation is strictly necessary.

SEO Audit: Key Findings

  • Technical: the canonical tag has not been implemented on the majority of the website’s pages
    • Hence,duplication issues could harm its rankings
    • Moreover, many 404 errors (“page not found”) associated to the URLs of several images have been detected
  • Speed: speed for Mobile is below average, while Desktop is above average
  • Hierarchy structure: the platform is not fully optimised, hierarchy needs SEO work, and the same applies to on-page and path journey
Score: Critical areas where intervention is needed on a scale from 1 to 5 from an SEO perspective. “1” least problematic, no action needed; “5” most problematic, immediate attention needed.
Status: indicates the current performance of the website for the specified parameters.
Description: indicates the analysed SEO parameters, which are identified through the crawling.



The full audit package (“AA Audit”) can be downloaded at the link below.

Please Download Our File Here:

  • pdf AA Audit
    File size: 775 KB Downloads: 549